Brand, place and culture tell the story of every environment.
At NewGround, we’ve crafted branded spaces that feel cohesive because of unique storytelling and moments of discovery. As Director of Branded Environments , I’ve pushed for uncovering, implementing and creating unique identity components for a wide-variety of retail & workplace clientele. In addition to incredible design work, cross-functional partnerships, vendor management, budget oversight and stakeholder alignment are just a few of the requirements for a successful project.
During my time in this role, I enhanced collaboration and communication as a major cornerstone of our work ensuring architecture, furniture, interiors and environmental graphics are all in sync. In doing so, environments feel more balanced while ensuring brand consistency.
This work revitalized a passion for whole brand expression, from brand to the built environment and beyond. Understanding and adapting to constant change in the construction process requires a command of the department and a deep understanding of all facets of our work. Beyond the concept and creative output of the team, I facilitate the following steps to ensure project success: